Book Trailers by Julie Anne Lindsey
There’s a new fad in this bookish industry and its name is Book Trailer. I LOVE book trailers. If you aren’t familiar with the concept, book trailers are like their famous predecessor, Movie Trailer. They are created to hook and entice, create buzz and hopefully inspire a readership for the book they represent. Trailers grab a reader’s attention by bringing stories to life on the screen…er…monitor. They’re brilliant, really. When done well, trailers engage the senses and stimulate emotion using both visual and audio cues to pull readers into the story. Like movie trailers, book trailers aren’t summaries. They simply engage a viewer, plant some seeds, tickle some fancies and then leave viewers wondering what happens next. Trailers are brilliant marketing tools.
As technology has changed, so has the standard means of book promotion. After all, promotion is meant to reach the masses, find the target audience where they are and grab hold of them. Old fashioned “blog tours” are becoming passé, so last year and simply not enough to create reader buzz on their own. Readers want more. Myself included. I’m a greedy reader. Lucky me, there’s new life in the book trailer trend. While publishers and devoted fans have posted book trailers on YouTube and sites like Vimeo for quite a while, not every reader visited those sites and many didn’t know book trailers existed until recently. Much to my delight, book trailers are popping up everywhere books are found.
I watch book trailers by the bundle, seeking out my favorite authors or new titles for my to-be-read pile. I lose hours watching book trailers. To me, book trailers are fascinating. They set the tone, mood and voice for any story. As a reader, I’m all in. I love them. As an author, I get a little giddy at the thought of seeing my stories in pictures. Trailers are taking center stage in many advertising campaigns, and readers can now find them on sites. There’s no more need to go trawling YouTube.
Authors are embracing trailers, too. The number of trailers jumps by the day. *insert my cheesy smile and wild clapping* Trailers can be as simple as a few still shots as slides set to music, or amateur video footage shot at home. Other trailers are shot on a closed set and come with a custom score. No matter how the trailer is accomplished, the finished products inspire and excite me. I love seeing books come to life.
I knew when I signed my latest contract, I *had* to have one, too, so I contacted my alma mater, Kent State University, in the hopes of finding a Mass Media and Communication student who might lend this author alumnus a hand. A brilliant and talented student accepted my plea. He recruited cast and crew, then together they gave more time and energy than I can ever thank them for, and I am humbled. I tell everyone I know how wonderful KSU students are.
When I first saw the trailer he created for my book, I was at a loss for words, which says a lot considering I spent 91,000 words telling the story. This tenacious and creative young producer/director summed it up in two minute of visual intrigue. I can’t wait to show it off.
Decieved is a young adult suspense novel from Merit Press. It released last week and I hope you enjoy the trailer as much as I do. Thank you Matt Petrunak for this unbelievable gift.
Julie Anne Lindsey is a multi-genre author who writes the stories that keep her up at night. In 2013, Julie welcomes five new releases in three genres including her newest title, Deceived, a YA suspense from Merit Press, and her first cozy mystery, Murder by the Seaside, book one in the Patience Price, Counselor at Large series from Carina Press (a digital imprint of Harlequin).
Julie is a self-proclaimed word nerd who would rather read than almost anything else. She started writing to make people smile. Someday she plans to change the world. Most days you’ll find her online, amped up on caffeine and wielding a book. Find her on Twitter @JulieALindsey and blogging about books and writing at Musings from the Slush Pile.
Learn more and order your copy of Decieved here.
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