Trailer of the Week: Is That a Word?
At Shelf Pleasure, we love Scrabble and we love U2. So we couldn’t resist the awesome book trailer for David Bukszpan’s Is that a Word? From AA to ZZZ, the Weird and Wonderful Language of SCRABBLE®.
The director of the video, Alex Laviola, shared with us an insider peek into the making of this pitch perfect book trailer:
David Bukszpan came to me with a very clever idea to help promote his new book. He had re-written the lyrics to U2’s “With or Without You” using some of the funnier, and undoubtedly questionable, words that he found to be playable in Scrabble, and he suggested that we do a “little video” to accompany it. Failing to comprehend what “little video” meant, I thought it would be hilarious to actually re-shoot the original U2 music video cut for cut. Of course this falls into the parody-genre, but I felt that if we
re-created this video accurately enough people would see the originality in the idea, the overall humor in the lyrics, and the technicality behind the production (we shot on VHS cameras to make it feel like you were watching this music video for the first time on MTV in 1987!) After all, a trailer should be interesting, amusing, and educational so people spread it around, “share” it, and talk about it.
Just like in film, producing a book trailer is your first shot at marketing. David and I both knew that we needed to execute something that could
represent his book and you cannot do that without understanding what the book is about and how it is to be received. Therefore it is essential that the author be heavily involved in the process and you ask for their input (credit to David, I think he nailed it as Bono!). With a book trailer, you have a responsibility to create a first image and voice for the audience. Different books demand different types of trailers: if it’s a funny book, it better have a funny trailer. If it’s an educational book, the trailer better be educational. To get this done, we put together a small team of friends who work in all
areas of film (after effects, editing, photography, sound) and went to work and came up with what we think is the perfect image and voice to represent David’s book.
Is there a book trailer that you can’t stop watching? Send it to us and it could be featured as a Shelf Pleasure trailer of the week!
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